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Marketing Executive job description template

A ready-to-edit job description and six interview questions for a marketing executive. Replace the [brackets] with your details.

Marketing Executive: job description

Replace everything in [square brackets] with your own details.

About the role

We are looking for a marketing executive to plan and run campaigns that bring the right customers to [company], and to measure what works.

Responsibilities

  • Plan and run campaigns across [channels: social media, email, search, events].
  • Write and edit content for the website, social media and email.
  • Work with sales to follow up leads and understand what customers ask.
  • Track results in [analytics tool] and report on what worked and what did not.
  • Manage the content calendar and work with designers and freelancers.
  • Keep our brand voice consistent in everything we publish.

Requirements

  • [X] years of experience in marketing, content or communications.
  • Strong writing in [English / Vietnamese].
  • Experience with [social platforms, email tool, analytics tool].
  • Comfortable with numbers: reading a report and acting on it.
  • Organised and able to manage several projects at once.

Nice to have

  • Experience in [industry].
  • Basic design or video editing skills.
  • Experience with paid advertising.

What we offer

  • [Salary range and currency]
  • [Benefits: insurance, leave, allowances]
  • [Working hours and location]
  • [Learning and growth opportunities]

Interview questions

  1. 1.Tell me about a campaign you ran. What was the goal and what happened?

    Listen for: A clear goal, their own role and an honest reading of the result.

  2. 2.How do you decide which channels to focus on?

    Listen for: Audience first, evidence and trying small before scaling.

  3. 3.Which numbers do you look at to know a campaign is working?

    Listen for: Metrics tied to the goal, not only likes or clicks.

  4. 4.Show me a piece of content you wrote and explain your choices.

    Listen for: Understanding of the reader and willingness to edit.

  5. 5.How do you work with sales on leads?

    Listen for: Shared definitions and regular feedback both ways.

  6. 6.What would you do with a small budget in your first quarter?

    Listen for: Priorities and a realistic plan to test and learn.

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